Learn All About HOW TO BE ON THE FIRST PAGE OF GOOGLE?
How to get to the first page of Google?
If you are on this page, you are probably looking to know how to be on the first page of Google. Being on the first page of Google gives you unique visibility on specific queries that relate to your activity or your commercial offer. To reach the first page of Google, it is necessary to implement natural referencing techniques. We talk about SEO for Search Engine Optimization, that is, optimization for search engines. 1st Position, a natural referencing agency, gives you some advice to be more visible on the search results page (SERP).
WHY BE FIRST ON GOOGLE?
Today, the web and search engines are part of the buying process. To learn about a product, obtain a phone number or a physical store address, or purchase a product, the web is a vector of growth and development. It contributes to the awareness and branding that you want to create for your business.
- Almost half of the traffic comes from search engines (mostly Google and alternative search engines)
- 3/4 of site visitors from a search engine clicked on a natural result
- maximum visitors click on one of the top 3 positions. Increasing figure thanks in particular to Feature Snippets and mobile navigation.
HOW TO REACH THE FIRST PAGE OF GOOGLE?
Are you convinced that hunting for the 1st page of Google will increase your sales and your visibility? First of all, be aware that search engines value websites that are primarily suitable for Internet users. You must therefore think about these to bring optimizations and improvements to your website at first. So here are some tips to follow to reach the Grail and increase the number of visits to your website.
There are hundreds of Google ranking criteria but most can be summarized in 3 parts:
- Technical aspect
- content aspect
- popularity aspect
All the positioning criteria of a site can be assessed through an SEO audit. It makes it possible to define the objectives and the axes of development.
CHECK THE INDEXING OF YOUR GOOGLE SITE
There is no point in SEO thinking and effort if your website is not indexed on Google, that is, it cannot be found via a search engine. Indexing a site on Google requires the passage of robots (Googlebot) on your website. Your website must be suitable: there must be no access restrictions on the robots.txt file for example.
How do you know if your website is indexed by Google?
Do a search like: “site: www.Mysite.com” in the search bar. If any pages appear then they are indexed.
REMOVE SEO BLOCKING FACTORS
The terminology "blocking factors" in SEO covers all the elements of your site that negatively impact its positioning on Google. If you want to be first on Google or even just the first page, you will have to search, find and correct all the blocking factors to optimize your visibility.
Removing blocking factors is an essential preliminary step in every SEO project. The optimizations are carried out to make it possible to grab a few places and/or to prepare the ground for other SEO actions to come. Among the most common SEO blockers are:
- Absence or duplication of titles and meta-descriptions tags
- Very low loading speed making navigation difficult
- Broken links (404 errors)
- Missing Alt Tags
- A site without an SSL certificate
- Anarchic internal mesh
It is possible to take months and months to correct all errors, depending on their number and importance.
CHOOSE YOUR KEYWORDS WELL
Choose the right keywords - 1st Position
SEO natural referencing is based on the keyword strategy. The keyword strategy takes into account the relevance of the keyword, the search volume, and the competition on the keyword.
A good keyword strategy maximizes the success of an SEO strategy and effort. Forget overly generic keywords, keywords without search volume, or overly competitive keywords! Long-tail SEO can help you rank for relevant keywords.
Google Search Console lets you know which keywords you are ranking on. Do not hesitate to use more advanced keyword research tools: SEMrush, Moz Explorer, Google Adwords ...
INTEGRATE KEYWORDS IN YOUR PAGE
A great principle of SEO should be remembered: a page must be positioned on a specific keyword. Thus, each service or each category of an e-commerce site must have a single keyword to target.
Your keyword should appear multiple times and in important places to signal Google its importance. Therefore, we will place it in the title, in the h1 tag, possibly h2, the meta description, the alt images tags, and in the body of the text in a natural way to optimize the chances of being on the first page of Google and other engines.
Ideally, the keyword should fit into the body of the text that contains expressions from the lexical field. To position yourself on the keyword "detox tea", you will need to integrate the following expressions: infuser, plants, herbal medicine, slimming tea ...
WRITING RELEVANT AND QUALITATIVE CONTENT
Content allows website administrators to send a signal to the search engine. The production of web content is essential in a Google SEO strategy. If Bill Gates said "Content is King", it is because, with the advent of the internet and the proliferation of websites, the content you publish has made all the difference. Search engines look at the content to determine relevance and differentiate between multiple sites on the same query.
If content marketing sweeps across a wide variety of formats (images, photos, videos, infographics, ebooks, webinars, podcasts, etc.), it is web writing that is the determining factor of an SEO content strategy.
Writing on the web requires a certain number of criteria to be respected: think first of all of the Internet users before writing for search engines to reach the 1st page of Google.
Studies show that it is the quality, frequency of publication, and length of content that influences the traffic and performance of a page, article, or blog. Indeed, to be first on Google, your site must contain a significant number of publications such as blog articles for example. Also, blog posts should be long and relevant. You are more likely to rank with supplied page content than a low quantity page. This is easily explained since a provided page is more likely to respond to a request from a user.
EXPANDING YOUR NET LINKING STRATEGY
Netlinking refers to a strategy that aims to obtain inbound links or backlinks. These links from other websites than yours point to a web page on your site. For Google, this is an indication that your website is relevant and should therefore be valued by making it more visible, better positioned, on the first page of Google for example.
By creating relationships with website administrators in your industry, you will be able to request and/or exchange links to promote your website on Google's SERP. Some also buy links even though the practice is penalized by Google. Check out some tips for getting good quality backlinks.
IMPROVE NAVIGATION AND USER EXPERIENCE (UX)
Search engines value the criteria that facilitate navigation and comfort of use for human Internet users. Engagement data and site quality signals can be SERP click rate, the number of pages visited bounce rate or session length. All these factors will allow Google to assume the quality of navigation.
UX design, therefore, has a real interest in natural referencing SEO. Good design can get you to the first page of Google. To go further, it is also interesting to talk about the loading speed of a website in an SEO strategy.
6 STEPS TO CHOOSING THE BEST SEO AGENCY
If you're looking for tips on choosing the best SEO company, remember that you are teaming up with your SEO provider - it's a lasting partnership. It is based on communication, transparency, and of course, the skills and resources of the company to meet the needs of your business.
The SEO agency you choose should do their best for your business without using sneaky online (black hat) tactics to get first-page positions on Google! Here are the 6 steps to choosing the best SEO agency.
STEP 1: PERFORM A GOOGLE SEARCH
If an SEO agency can't get its own site to rank on the first page of Google, you should be careful! Even if natural referencing is a complex discipline, an agency should be able to position its website: a Google search is an essential step in finding a reputable company.
Google's search engine receives more searches than any other search engine. It is therefore essential for an SEO business to have its website at the top of Google. This is the only way for them to gain the ultimate traffic, visibility, and sales.
STEP 2: LOOK AT THE CASE STUDIES
When it comes to hiring an agency, be sure to read some case studies first. This is the best way to find out about the successes and types of clients that the agency supports and the projects it leads.
It is also important that a case study is thorough when considering the strategy. It should give you an in-depth explanation of what the company has done for a specific company, the results achieved, and the means to achieve them. Keywords on the first page are proof of the success of an SEO campaign, for example. In addition, there should be statistics to back up any claim of success. And if there were failures, there should be explanations for those too.
STEP 3: ASK FOR REFERENCES
Don't be afraid to ask an SEO agency you want to hire for referrals. You have the right to ask for them and the agencies should be able to give them to you! It makes perfect sense to ask your SEO expert to provide you with client referrals. If they can't or won't do this, then there is reason to be suspicious. In such situations, you should probably switch to another SEO company that you want to hire.
STEP 4: GET AN SEO PRE-AUDIT
Getting an SEO pre-audit before you do any work is essential. An SEO pre-audit is a quick, synthetic assessment of your website and its weaknesses and strengths. It should also explain the possibility of long-term growth and success. Once you have chosen your SEO agency, they will be able to use more resources and means to establish a complete and relevant SEO audit.
If you don't get a proper explanation of the shortcomings and merits of your business, and the beginnings of optimizations, you can't expect the SEO agency to help you do better and get first on Google. . Anything that negatively impacts your online presence and SEO should be highlighted and explained.
STEP 5: GET A TELEPHONE INTERVIEW
By getting a phone interview, you will have started to know whether or not this SEO provider can help you. You can ask specific questions about your website, it's ranking or the experience of stakeholders ...
The company you choose to consult should have an experienced team of SEO experts and web specialists (web copywriters, web developers, UX designers…) They should be able to devise new ways to improve the positioning of your business as well. In the strategic approach or operational implementation.
STEP 6: ASK THEM QUESTIONS
If you choose an SEO agency to rank first on Google, you should be able to check in regularly by email or phone to keep track of your campaign and get your questions answered. An SEO agency must be able to cooperate fully and justify its choices by describing the type of strategy it will use to position your business well in the search engine rankings.