What is SEO |
How it works | SEO Types & free tool-2021
what is SEO?
SEO's complete name is search engine optimization. SEO opportunities to rank your content and get more organic traffic in various search engines like google, bing, safari and so many search engines. Any website is created so that people can see it and More and more people visitor visit the website needs SEO for it. it done with too many tools, tools may be paid or free.
if you want to earn money by writing blogs( by making tools website) or by making youtube videos you need search engine optimization.
here I will give you some plenty basics of SEO
how SEO / search engine optimization works
If you are a beginner in SEO and want to learn it, then I would advise you that you must learn some basics of SEO. you can learn by reading a blog post or by search on youtube and see the video about SEO.it depends on your skill and experience.
let us know how SEO works,
- SEO is not a rule it is an algorithm {algorithms of google are known as the google algorithm}.
- it depends on search engines and changes with time.
- no one can be an expert on SEO because every year or months it changes by search engines.
- SEO did not work spontaneously it works with time
- it is the easiest way to helps you or your websites to reach a targeted audience which can make you some profit.
why we need SEO
If we do not use SEO, whenever a user searches a keyword, if there is any content related to that keyword in your website, the user will not be able to access your website. Because the search engine will not be able to find our site nor will it be able to store the content of our website on its database or its server, which will make it very difficult to have traffic on your website.
- it helps in the ranking of our product above other competitors when users search a specific keyword or products.
- it gives value to your content in hundreds of blog posts in the eye of visitors and search engines.
how many types of SEO
- on-page SEO
- off-page SEO
what is On-Page SEO/on-page search engine optimization?
On-page SEO is the method with which we can optimize our website and blog and increase our profits with organic traffic. on-page seo proves in both types of content whether it is HTML source code or content of a page.
how to do On-Page SEO/on-page search engine optimization?
Using keywords in the right place on the page like Title(heading), Meta description, content. it makes it easy for Google to know for whom you wrote your content and helps you to rank your website on Google page quickly so that your Blog traffic increases.
There are many different technical aspects of On-Page SEO that can be optimized for search engine rankings,
those factors are:
- Title tags
- Headings
- URL structure
- Alt text for images
- Website Speed/Page load speed
- Internal links
- Meta descriptions
- Responsiveness
Website Speed/Page load speed
Search engines like Google penalize those slow-loading pages with a lower ranking, so you should make fast the page speed of your blog. Page load speed is a very important factor because slow-loading pages have higher bounce rates.
Website speed is very important from the point of view of SEO approx 4 to 5 seconds Visitor stays on a blog or website.
if your blog is not opened soon then a negative signal reaches Google that This blog is not that good or it is not very fast so google will migrate to the other. So try to keep your site speed as good as possible.
Title tags
Title tags are HTML elements that we use to accurately specifies the title of a web page. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs (search engine results pages) as the clickable title for a given result.
Do not use more than 60 words in your title because Google shows the title tag in google searches approx 55 to 65 words.
Headings
Headings are the titles that you give to your content, it has a great impact on SEO. The title of the article is H1 and after that, you can use Subheadings from H2 to H6. you must use the focus keyword.
How to write the URL of the post
Always keep the URL of your post as simple and short as you can. You can also optimize URLs with keywords, as long as they are relevant.
if you are using a blogger then read this article also.
https://www.trendylokesh.in/2021/05/remove-m1-from-blogger.html
Why on-page SEO important?
On-page SEO is important because many of the signals Google uses to help search engines to rank blog posts that come from on-page elements.
what is Off-Page SEO/off-page search engine optimization?
All the activities that we do externally on our blog are called off-page SEO.For example,
- The big blogs which are very popular, submit guest posts on their blog, because of this, visitors coming to their blog will start to know you, and traffic will start coming to your website.
- after the post is published, we share it on social media websites or apps, create its backlinks and submit it to search engines like Google, bing, yahoo.
How to do Off-Page SEO?
- After this, if you use the Google Search Console tool, then by posting the URL of the post in its Url Inspection feature, get it ranked quickly in Google.
- After the post is published, you have to share it quickly on social media. So that your post can reach your friends, family members, and the audience quickly and instant traffic gets started on your post.
- After this, answer questions related to that post on question-answer platforms like Quora and give a link to your post at the end of your answer. This will make people come to your site.
- try to create backlinks to your post.
- You should advertise your website for free by going to the Free Classified Website.
- You can post the image of your website on Pinterest, this is a very good way to increase traffic.
- You can do a guest post by visiting the related blog from your website, it is best that from where you can take a do-follow link and that too in the right way.
what is Local SEO/Local Search Engine Optimization?
SEO is done by keeping in mind a local audience is called Local SEO (Local + SEO). if you want to target only a particular locality, then for this you will have to use Local Seo.
On-page SEO or off-page SEO: Which is more important?
It is not at all true to say that on-page SEO is better or off-page SEO, it has become a matter of whether the foundation of the house is more important or the roof. Both on-page and off-page SEO work together and this can improve search engine rankings.
What is the difference between paid results and organic results?
In inorganic result, we have to pay Google to run ADS of us to increase huge traffic within less time but where the organic result is done by Doing seo of web page. the inorganic result is a short-time ranking proposal while the organic result is a long-time reputation ranking.
what is guest posting or guest blogging in SEO?
What is SEM, SMM, SMO?
Search engine marketing(SEM) is the method of getting huge traffic to your website by running ads. social media marketing (SMM) method of getting traffic through social media by paying high profile influencers or by running ads on social media apps or websites.